Canberra Gals You Should Know About: Rachel Whytcross
In a world that often feels chaotic and overwhelming, finding moments of calm and connection can be a true blessing. Rach, the driving force behind Shine Om, recognised this need and embarked on a mission to empower individuals to shine from the inside out through the transformative power of play, yoga, mindfulness, and self-care.
The Birth of Shine Om
Shine Om officially came to life in January 2018, sparked by a child’s struggle with stress and various diagnoses that left both parents and children in search of effective coping tools. Rach, who was this child’s primary school teacher, saw an opportunity to extend her self-care toolkit beyond the classroom. She envisaged a space where families could embark on a well-being journey together, learning the importance of self-care and its positive impact on their lives.
The initial goal was crystal clear: to provide children and parents with the tools needed to discover their inner calm. Rach initiated yoga classes and mindfulness sessions, establishing a sanctuary where children could boost their confidence and form friendships. Activities such as crafting personalised Calming Jars, which act as meditative focal points, empowered children to master self-regulation. Simultaneously, parents rekindled the delight of bonding with their little ones through these shared experiences.
A Holistic Approach to Well-Being
hine Om’s offerings are as diverse as they are impactful. On one hand, Rach offers yoga classes, and as a separate arm of the business, she offers natural and organic skincare products. Each element is carefully designed to support self-care practices. The products and services work hand in hand, like tools within a toolkit, to foster well-being.
Nurturing Authenticity and Connection
Authenticity is at the heart of Shine Om. Rach’s commitment to being herself shines through in every aspect of her brand, ensuring that every interaction leaves you feeling not only calm but also deeply connected and grounded. Community engagement is a top priority, from free yoga classes at local events to supporting organisations that aid children and teens.
Embracing Challenges and Celebrating Success
Shine Om faced its share of challenges, especially when the pandemic forced a pivot to an online model. Yet, Rach embraced this shift, offering online resources, picture book yoga, and maintaining the business’s playful essence. The transition led to remarkable success, including winning the She-com Editor’s Choice Award for Women’s Self Care Products in 2023 for Shine Om Natural.
The Future of Shine Om
As Shine Om continues to evolve, Rach’s focus remains on family-style classes, digital products for modern families and teens, and deeper connections within the community. This ever-growing brand is dedicated to making well-being accessible to all.
In Rach’s own words, “Now, if this is resonating with you and you’re looking for a holistic approach to well-being, then I’d love to work with you and your mindful minis too!”
Shine Om: where wellness meets playfulness, where calm is found in chaos, and where authenticity shines through every moment.
To learn more and connect with Shine Om, visit Shine Om’s website.
To Shop Shine Om’s Natural Products – www.shineomnatural.com.au
Author: The CBR Gals Network
The CBR Gals Network is a feminist not-for-profit organisation established in 2018.